The Brew Crew · Specialty Coffee Roastery · Dubai
Single origin lots and blends from our own roastery, roasted to order with the roast date printed on every bag. Whole bean or ground for your brewer.
Three-bag trios from AED 110. Single bags from AED 38. First order 10% off with FIRSTBREW.
The easy way in
Fourteen coffees is a lot to choose from. These three trios do the choosing for you: 3 x 250 g, ground for your brewer, about 10 percent less than the bags one by one. First order? FIRSTBREW takes another 10 percent off at checkout. Orders of AED 200 or more after your discount ship free.
For espresso machines, moka pots and milk drinks
Chocolate, hazelnut and caramel. Three coffees built for flat whites, lattes and a proper shot. Low acidity, big body.
First order with FIRSTBREW: AED 101
Add trio to cart See what's insideFor V60, AeroPress, French press and black coffee
Blueberry, jasmine and stone fruit. Light to medium roasts that show what single origin coffee is about when you drink it black.
First order with FIRSTBREW: AED 109
Add trio to cart See what's insideFor anyone who doesn't know what they like yet
One chocolatey, one fruity, one bold. Drink them side by side for a week and you'll know your coffee. Then come back for the kilo.
First order with FIRSTBREW: AED 99
Add trio to cart See what's insideStart with a bestseller. 10% off your first order with code FIRSTBREW.
Dark · Espresso Best for espresso and milk drinks
Chocolate and roasted nuts. Full body, low acidity. The one for your morning flat white or moka pot.
Medium · Natural Best for smooth, everyday coffee
Hazelnut, milk chocolate and syrupy sweetness. Works as espresso, French press, or anything with milk. Our number one bestseller.
Light-Medium · Filter Best for pour-over and filter
Juicy blueberry, ripe melon, crisp red apple. Bright and fruit forward, for V60, Chemex or AeroPress.
Why it tastes different
ROASTED · NOT WAREHOUSED
Coffee peaks in the first weeks after roasting, then fades. Supermarket bags are often months old by the time you open them. Ours is roasted to order in our Dubai roastery, dispatched the same or next business day, and the roast date is printed on the bag so you can check it yourself.
BOUGHT DIRECT · NOT THROUGH FIVE MIDDLEMEN
Our green coffee comes straight from farms and cooperatives in Ethiopia, Uganda and Malawi. We visit, we negotiate, and we pay farmers properly for real work. That's why a 2,100 metre Yirgacheffe costs AED 45 here, not AED 90.
FOUNDER ROASTED · HACCP FACILITY
Two brothers, Ashjeet and Sukhjeet, three generations in agricultural trade. They roast every batch in a HACCP certified facility in Dubai Investment Park, for your cup, not for competition scoresheets.
Ashjeet and Sukhjeet · Founders and roasters 
What customers say
How it arrives
Questions before you order?
Not sure which grind, or whether a coffee suits your machine? Message us. You get a person who roasted it, not a bot.
Before you order
We roast to order. Your bag is roasted after you buy it, dispatched the same or next business day, and the roast date is printed on it. Most bags arrive 2 to 4 days after roasting, which is the sweet spot for espresso and filter alike.
About 14 double espressos or 16 filter cups. At AED 40 to 45 a bag, that's roughly AED 3 a cup, against AED 20 or more for the same coffee in a cafe.
Espresso machine or moka pot: Espresso. Cafetiere: French press. Pour-over: V60. AeroPress: AeroPress. Got a grinder at home? Choose whole beans, they stay fresh longest. Still unsure? WhatsApp us the name of your machine.
1 to 3 business days anywhere in the UAE. Delivery is free when your order is AED 200 or more after any discount, for example a trio plus a 1 kg bag. Below that it is AED 20, shown at checkout before you pay. Your first order also gets 10 percent off with code FIRSTBREW.
One grind per trio keeps it simple and quick for the roastery. If you need two grinds, order two single bags and the trio, or message us on WhatsApp after ordering and we'll sort it.
Message us on WhatsApp. We'd rather swap you onto a coffee you'll love than have you drink one you don't.
Roasted this week
4.6 on Google · Use FIRSTBREW at checkout, one use per customer · Free delivery over AED 200.
